About Us

I first felt the sensation of wheels on my feet in the early 90's as a teenager, when the original Rollerblade brand was the ambassador for what became the hottest trend of the 90's. After sharing a pair of low-end knock-offs with my brother for a few weeks I was hooked. I put down my skateboard and bought my first pair of Lightning TRS skates shortly after that initial introduction to what ultimately developed into a lifelong passion. The popularity of inline skating soared for the next decade. Then one day it stopped being cool. I didn't care. I still continued to skate simply because of the child-like joy I felt every time I put wheels on my feet. Skating was an escape. Skating was freedom. Skating was fun. Fast-forward nearly two decades later and I'm skating more than ever, thanks to an endless source of inspiration enabled by social media connecting bladers across the globe. I have a growing group of friends that love to skate as well. Every time our little crew goes out to skate we are happy to meet others putting on their skates for the first time in many years, or perhaps picking up the sport for the very first time. It's an exciting time to be blading.

I started Endless Blading Co. as a way to share my passion for skating with my friends, and with the larger rollerblading community. If you love to skate, then you are our people. I have designed these products with the same rigor and meticulous attention to detail that I brought to my mechanical engineering design work in the aerospace industry for 18 years. I'm proud to say that many of the parts and subsytems systems I designed are currently flying in space. In 2016 I tradeded in my spacecraft designer hat to run the boutique pro audio company I had created in 2013 on a full-time basis. Some of those music-making products are even used by hit-making artists and producers. I am energized by the challenge of engineering versatile and beautiful products that emphasize a premium user experience.

My penchant for sleek aerospace aesthetics and is reflected in these precision-crafted frames. I believe that skates should not only perform well and offer us a fun, optimal experience, but look beautiful as well. I hope that our creations will inspire you to skate often, learn new skills, meet new blading buddies, and love life a little bit more.

Blade endlessly.

Brad
Founder & Designer
Endless Blading Co.

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Our design approach

Made for endless freeride

We designed our frames specifically to maximize our enjoyment of the FR / Seba FR series skates we love to ride. The 165/180 mm mount versions are compatible with your favorite skates from Rollerblade, FR, Seba, Micro, Flying Eagle, and others. The UFS versions fit all UFS boots including the Seba CJ/SX, THEM 909, and FR UFR. The TRINITY versions are compatible with all your favorite Powerslide skates like the HC Evo, Next, and Tau.

One frame, two setups

We have engineered our frames to be not only lightweight and strong, but also to be versatile and fun. Multiple setup options allow one frame to suit a variety of skating styles. Go from a maneuverable and zippy 4-wheel setup to a 3-wheel triskate cruiser in minutes.

Balanced Rocker

The 4-wheel setups on each frame feature our unique recipe of rockering that balances front-to-back stability with responsiveness and maneuverability. This greatly enhances what we like to call the "Whee!" Factor. And all those swively tricks you've been wanting to learn.

Flat Triskate

The 3-wheel setups on each frame are configured flat for the best power transfer when cruising down a trail or commuting across the city. We have minimized the ride height for maximum stability. The triskate experience doesn't get more solid than this.

For all skill levels

Our frames are meant for skaters of all skill levels. They immediately provide a more satisfying blading experience, especially for beginners, due to the low ride height, and ease of manueverability. Turning becomes more intuitive.

Vivid color

All of our frames are available in multiple colorways to complement your personal style and make your setup pop. Every year we announce new high end custom color finishes.

Brake compatible

We want bladers of all skill levels to enjoy our frames so we designed many of them to be compatible with readily available Powerslide Urban Brakes.

Time tested design

The best designs require time. We meticulously refine our frame designs through a deliberate and long-term testing process involving fellow skaters across the globe. We iterate multiple times to optimize the performance and deliver an experience thoroughly vetted by experienced skaters. We don't believe in cutting corners or rushing products to market.

Made to last

Our frames are precision machined from 6061-T6. The smooth outer surfaces cleanly cloak an internal structural design that optimizes strength and weight. Wall thicknesses of 4 mm provide stiffness and durability. The parts are bead blasted, anodized, and laser marked to achieve a beautiful finish that will last.

Patent pending innovation

We believe innovative design is worth protecting. We apply for utility and design patents on our skate technology and frame designs.